Since 2007, Naturia Professional (rebranded from USA Keratin) has been selling and serving professionals with Natura Professional Organic Hair Care Products in order to help your salon be the best it can be. They select their ingredients using centuries of wisdom; their ingredients have been used to promote healthy, gorgeous hair and skin since ancient times. They only use truly organic ingredients imported from South America. They use the lowest level of cosmetic preservatives, so you get fabulous results with a safe and easy application process.