Delivering the rich looking tans in the most luxurious way – all without the harmful effects of the sun. Fake Bake’s self-tanning formula works with every skin tone and every skin type because it works by enhancing the skin’s own pigments thus giving you a more natural-looking tan. Fake Bake not only gives the perfect bronze glow any time of the year but also deeply moisturizes and protects the skin without clogging pores or irritating sensitive skin.